Qualitative Research

Youth Focus | Qualitative Research

Youth Focus is a specialist qualitative research agency spearheaded by a research psychologist with 27 years’ experience in researching the youth market from a developmental psychology perspective.
Youth Focus Credentials (PDF) »

Understanding Youth

Youth Focus | Understanding Youth

The essence of Youth Focus is to be found in its fundamental understanding of the entire spectrum of the youth market – from tots to tweens – to teens – to young adults.

Developmental Specialist

Carol Affleck | Developmental Specialist

Carol Affleck completed her MA and internship in Psychology at the University of Port Elizabeth in 1991 after six years of study specialising in child psychology and research, and has been running her own business for the past 20 years.
Carol's CV (PDF) »

Services Offered

Full children’s and teens’ qualitative research projects from briefing to final presentation stage
Moderating and facilitation of in-depths, focus groups and large groups
Observational research in the children’s and teens’ markets
Specialist consultation on projects requiring developmental psychology input


Contact Carol Affleck

Mobile:   082 895 6139


Postal:   PO Box 31533, Tokai, Cape Town, 7966